CRM Phase 3 - Flipbook - Page 13
Campaigns – Creating a
Contact Type Code
1. Introduction
Contact codes indicate what activity and communications have occurred between the dealership and the
individual. Analysis of specific contact codes can indicate to the dealership what has exactly been happing within
a specified time period.
Contact codes can be created for various reasons to record communication
• Manually entered codes for users9 for recording communication with customer records on an individual basis
• For mailshots and letters
• System generated contacts, for example, after bodyshop estimating
Campaigns – Creating a Contact Type Code
02.030.01.L3 9304E
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