CRM Phase 2 - Flipbook - Page 79
Contact Analysis Report
17. Introduction
There are many ways in which contact history can be analysed, it can be viewed within Statistics held within My
desktop or alternatively a report can be written using either Ad hoc or Report Generator. For more information
about Statistics see process information document 02.013.10 L1 Using Statistics.
It is important to first consider what type of analysis is required, what information if required and how it should be
presented.
One of the advantages of the Autoline system is it9s vast reporting facility. A Contact Analysis Report is a simple
way of looking at contact activity, but this is only one way of looking at the analysis. This could be particularly
useful for sales executives to give an activity figure of how many Showroom enquiries, demonstrations or any
other task that has occurred between a particular time frame.
In this example the report analyses the Autoline standard contact codes, however, this report may need modifying
to suit individual needs, if this is required, please speak to your ADP Marketing Consultant.
Contact Analysis Report
02.003.12.L1 9304E
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