CRM Phase 2 - Flipbook - Page 77
Actuals vs Targets
16. Introduction
This facility provides a method of recording targets, in terms of units sold, net sales and margin, with the ability to
compare these targets with an actual performance.
In addition, a mechanism is provided to track the number of CRM events required to achieve those sales by
setting targets for the number of CRM contacts and enquiries, thus ensuring that sales personnel can be
measured against their activity as well as traditional financial targets.
The analysis can be shown against any of the available periods shown in Statistics. Financial targets can also be
shown split between department e.g. New and Used vehicle sales and Aftersales activity.
Actuals vs Targets
02.013.09.L1 9304E
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