CRM Phase 2 - Flipbook - Page 192
Creating a Contact
Type Code
40. Introduction
Contact codes indicate what activity and communications have occurred between the dealership and the
individual. Analysis of specific contact codes can indicate to the dealership what has exactly been happing within
a specified time period.
Contact codes can be linked together to form a chain of predicted events to assist the user regarding the
dealership9s policy over certain processes. For example, the dealership may require sales executive9s to follow a
certain sales cycle.
Creating a Contact Type Code
02.012.04.L1 9304E
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